Our story
November 2019
Strive is born.
Stefano’s Brazilian Jiu Jitsu head coach, Yan, was looking for a gym management app and asked Stefano to create one.
February 2020
No training, more coding.
We launch the payment collection system during the Covid-19 pandemic to support gyms in receiving money from their students to pay their bills.
September 2021
First customers.
Surrounding Jiu Jitsu gyms in Barcelona started using Strive to run their business. Then in Italy.
April 2022
A new introduction.
Brando joins Strive to drive GTM and new gyms acquisition.
October 2022
Officially a company.
Strive is registered in the Italian chamber of commerce as a limited liability company.
October 2023
Small milestones.
More than 1M EUR in transaction volumes and 50+ gyms across Europe are live.
February 2024
A new identity and vision.
We rebrand to MAAT with a renewed mission of connecting sport communities together creating a value generating ecosystem. Read more about the rebranding here
May 2024
Funding team.
We closed a first funding round, tipped 2m EUR in transaction volumes and started hiring the funding team.