Our story
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd73dcfee72e4eafbbd_blog-img_01.png)
November 2019
Strive is born.
Stefano’s Brazilian Jiu Jitsu head coach, Yan, was looking for a gym management app and asked Stefano to create one.
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd896740dc178dc9d47_blog-img_02.png)
February 2020
No training, more coding.
We launch the payment collection system during the Covid-19 pandemic to support gyms in receiving money from their students to pay their bills.
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd8a5e755b6084eda12_blog-img_03.png)
September 2021
First customers.
Surrounding Jiu Jitsu gyms in Barcelona started using Strive to run their business. Then in Italy.
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd83dcfee72e4eafbd1_blog-img_04.png)
April 2022
A new introduction.
Brando joins Strive to drive GTM and new gyms acquisition.
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd89538e6c11ba4c9b2_blog-img_05.png)
October 2022
Officially a company.
Strive is registered in the Italian chamber of commerce as a limited liability company.
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd838843cc1ccbbc164_blog-img_06.png)
October 2023
Small milestones.
More than 1M EUR in transaction volumes and 50+ gyms across Europe are live.
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd7dd4fea6e3bbf4fd5_blog-img_07.png)
February 2024
A new identity and vision.
We rebrand to MAAT with a renewed mission of connecting sport communities together creating a value generating ecosystem. Read more about the rebranding here
![](https://cdn.prod.website-files.com/6595460c2622cae098a795b7/66526cd8fc390497ebd2147b_blog-img_08.png)
May 2024
Funding team.
We closed a first funding round, tipped 2m EUR in transaction volumes and started hiring the funding team.